Agenda  
 

 

 

We are putting together an exciting agenda with an incredible line of speakers, thinkers, and doers. The meeting of the minds will hopefully inspire you, help meet the "key" decision makers in the mobile ecosystem, and learn a thing or two about the future direction of the mobile industry.

Preliminary Mobile Future Forward Agenda.

Sept 11th 2011 Speakers Dinner
6:00 - 8:00 pm
 
Sept 12th 2011 Registration Opens. Breakfast and Networking
6:30am
 
8:15 am Introduction and Welcome - Chetan Sharma, President, Chetan Sharma Consulting

Mobile Future Forward: Connected Universe. Unlimited Opportunities.

The DNA of the mobile ecosystem is changing. What opportunities will emerge during the course of this decade? Where are the new billion dollar markets? We will explore these questions and more throughout the day with the influential minds who are shaping the mobile industry.

 
8:30 am The New Mobile

Keynote - Steve Mollenkopf, EVP and Group President, Qualcomm


Recent studies estimate there will be 1 billion smartphones on the global market by 2016. The proliferation of high- performance internet-enabled devices, objects and machines, in conjunction with next-generation LTE networks, clearly shows the mobile industry is on the cusp of enabling a world where virtually all the devices in your life are smart and connected. We are entering an era where smartphones and tablets will truly be the primary means by which we communicate with each other and control the devices around us. Making these connections will open up new opportunities for both the mobile ecosystem and the consumers that fuel it. Qualcomm Executive Vice President and Group President Steve Mollenkopf will address how mobile computing solutions are helping the industry realize a new vision for the mobile user of tomorrow.


9:00 am Disruption is in the Air

Disruption is the fundamental tenet of progress. Whether it is the technologies, the business models, the players or the alliances, disruptive forces are essential in making things better for the consumer and the larger ecosystem. Is 4G a game change? What does the wholesale business model do to the data economics? Is the halving of the device lifecycle good or bad? Who manages the customer and where does the value shift? Meet the two leaders who are working to disrupt the mobile industry.

 

Brad Stone, Senior Writer, Bloomberg Businessweek (moderator)

Martin Harriman, EVP, LightSquared

Martin Fichter, President, HTC America (Acting)

 

9:45 am Break
   
10:15 am Design, User Experience and Consumer Behavior

Design is the key to success of all applications and services. The palette of designers continues to evolve with more sophisticated toolset. How are designers taking advantage of the 4G networks, immense processing power, multimodal interfaces, cloud, and pervasive connectivity? How do you design experiences that users fall in love with at first sight? How will designers use tablets, sensors, and HTML5? Some of the leading designers and thinkers will brainstorm how the computing evolution is impacting their thinking and how the user experience and consumer behavior is going to change future products, applications, and services.

 

John SanGiovanni, Cofounder and VP - Product Design, Zumobi (moderator)

Mark Rolston, Chief Creative Officer, Frog Design

Cliff Kushler, CTO and Cofounder, Swype

 

10:15 am Break
   
10:45 am Playing in the N-Screen Media World

The number of connected devices per user is steadily increasing. Some users have 10-20 connected screens in the household and the number is only going to increase. How does product and service design leverage this phenomenon? How do monetization strategies change? What are user experience and pricing expectations? How does the value shift between the players? How do developers take advantage of n-screens? The panel will deal with the realities of playing in the n-screen world and debate how to make the most of it.

 

Isaac Babbs, EVP, Millennial Media

Jeremiah Zinn, EVP – Digital Products,  MTV Networks

Eric Anderson, VP - Content and Product Solutions, Samsung

Frank Barbieri, SVP – Emerging Platforms, YuMe (moderator)

   
11:30 - 1:30 pm

Lunch

 

Demonstrations – Visions of the Future

 

Meet the entrepreneurs who are working on technologies that are going to impact the mobile ecosystem and consumers in profound ways. A fascinating dive into the world of biometrics, display, advertising, retail, sports, and consumer electronics.

 

Natan Linder - MIT Media Lab

 

For quite some time, researchers and designers in the field of human computer interaction has strived to better integrate information interfaces into our physical environment. They envisioned a future where computing and interface components would be integrated to the physical environment, creating a seamless experience that uses all our senses. This talk is centered on the design and development of new prototypes for interactive augmented reality interfaces that blur the boundaries of the digital and the physical worlds. It is focused on the LuminAR system - a compact and kinetic projected augmented reality interface embodied in familiar everyday objects, namely a light bulb and a task light. It allows users to dynamically augment physical surfaces and objects with superimposed digital information using gestural and multi-touch interfaces.

   
1:30 pm

Evolution and Monetization of the Mobile Network

 

Traditionally, there has been a direct correlation between the mobile network usage and revenue/profits. However, the significant mobile data consumption, lack of adequate spectrum, ecosystem disruption by the Internet players, and the changing of the consumer expectations have provided the opportunity for operators to rethink how they look at their network from a technology perspective but more importantly from a monetization angle. How is 4G going to bring new opportunities to the wider ecosystem especially the developers? Specifically, what technologies will open new monetization streams? What network assets can create long-term sustainable revenues and value? Does the role of the operator morph over time? How does the landscape different in different regions of the world? Do operator CTO and CMO look at the network differently? This expert panel will delve into the “future of network evolution and monetization.”

 

Ken Denman, CEO, Openwave (moderator)

Kris Rinne, SVP - Network and Architecture, AT&T Mobility

Bobby Morrison, President - PNW, Verizon Wireless

Stephen Bye, CTO, Sprint Nextel

Steve Pazol, CEO, nPhase

Ed Skolarus, VP, Fox Networks Group

 

Mobile Ecosystem through the eyes of startup CEOs

 

Entrepreneurs are the lifeblood of the mobile ecosystem. While the multi-billion dollar mergers capture all the headlines, the innovation streak is kept alive by the new ideas that challenge the status quo or expand our understanding of what’s possible. This panel takes a look at the state of the mobile ecosystem through the eyes of five brilliant startup CEOs who are managing their speedboat through the turbulent waters. What are the unmet needs, new opportunities, and significant challenges? What can the ecosystem do to bring their innovations to the market more quickly or help remove the barriers to adoption and expansion? Which players in the ecosystem have helped entrepreneurs the most? Come see the mobile ecosystem through the eyes of the startup CEOs.

 

Sailesh Chutani, CEO, Mobisante

Raven Zachary, CEO, Small Society

Jared Hansen, CEO, Breezy

Rob Baxter, CEO, Validity

Ujjal Kohli, CEO, Rhythm New Media

Mark Zawacki, Managing Partner, Milestone Group (moderator)

 

   
2:30 pm

Mobile Commerce & Payments

 

Mobile is fundamentally reshaping how consumers spend. Mobile not only influences purchase behavior but also all moments of truth. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. All ecommerce will eventually be mobile. How are the various players preparing for the new world of mobile commerce and payments? NFC has been around for some time but will it really help in moving the money around? Will the killer NFC application be commerce, payments, advertising, loyalty programs, or something else? How do the mobile technologies influence the instore experience? The panel will chaff through the hype and noise in the segment to discuss where the value is, who benefits, who wins, and how long before mobile becomes central to the multi-trillion dollar global spend?

 

David Messenger, EVP and Head of Online/Mobile, American Express Company

Gibu Thomas, SVP – Mobile/Online, WalMart

Dale Nitschke, former President, Target

Peter Ewens, Chief Strategy Officer, T-Mobile US
Jay Emmet,
GM, OpenMarket, SVP, Amdocs
Osama Bedier, VP - Payments, Google
Bob Egan, Managing Partner, MGI Research (moderator)

Mobile Big Data and Cloud: The Next Frontier for Innovation, Competition, and Opportunities

 

Data is everywhere. Mobile Cloud is Booming. Data is driving Knowledge. Having the best knowledge about the user to help drive transaction is simply the most valuable currency of commerce. With so much data being generated, how do we efficiently sift through it and make sense to enable engagement and commerce in a fraction of a millisecond? What is data teaching us about the consumer behavior, future product design, and the competitive landscape?  What are the implications for consumer privacy and data security? What new opportunities emerge due to mobile big data? Who will own the user context and how will the knowledge translate into transactions? How do the app developers leverage big data? Our expert panel of engineers and executives will delve into what will be a key trend for this decade.

 

Braxton Woodham, Head of Engineering, AVOS

Joe Megibow, VP and GM – Mobile and Analytics, Expedia

Hank Skorny, Chief Strategy Officer, Real Networks

Abhi Ingle, VP - Advanced Mobility Solutions, AT&T

Ramneek Bhasin, GM and VP - Mobile, TheFind
Michael Wolf,
VP - Research - GigaOM (moderator)
3:30 pm Break
   
4:00 pm

At the Intersection of Social, Location, Gaming, and Monetization

 

The worlds of social, location, gaming, and commerce are colliding to create enormous opportunities that impact devices, software, applications, services, cloud, interface design, advertising, monetization, and consumer expectations. How are entrepreneurs taking advantage of the social and interest graphs, open APIs, fast networks and processors, and different input modalities? Meet the innovators who are creating tremendous value and are at the epicenter of this evolving trend.

 

Will Hsu, Chief Product Officer, AT&T Interactive

Bob Borchers, Partner, Opus Capital (moderator)

Rob Glaser, Chairman, Real Networks
Wibe Wagemans, SVP, Brand Advertising and Analytics, Rovio (Angry Birds)
Jana Messerschmidt, Sr. Director, Twitter
Bryan Mistele, President and CEO, Inrix

Designing the Mobile Infrastructure for the Next Decade

 

Mobile Data demand is doubling every year. For many operators more than 75% of their sales is smartphones. The connected devices segment is growing at a 55% Y/Y rate. With seaming insatiable demand, what are infrastructure leaders doing to help out the operators over the next 10 years. What technologies and products are on the horizon to solve some fundamental data network issues? How far do heterogeneous networks, self-organizing networks, offloading, and all-IP infrastructure elements take us? Sprint’s CTO will put the industry problems (and opportunities) in front of the vendors to figure out how we are going to cope with the mobile data tsunami.

 

Stephen Bye, CTO, Sprint (moderator)

Ken Wirth, President – End-to-End Network Solutions, Alcatel-Lucent

Biju Nair, Chief Strategy Officer, Synchronoss Technologies

Manoj Leelanivas, EVP and GM Business Group, Juniper Networks

Mikael Back, VP – Product and Portfolio Management, Ericsson

Houck Reed, VP - Product Management and Operations, Tekelec

 

5:00 pm

Connected Universe. Unlimited Opportunities.

 

The connected devices segment is the fastest growing category of the market and is also the most profitable due to higher margins. Connected devices are impacting a rethink in virtually all key verticals – healthcare, housing, travel, entertainment, communication, energy, and others. It is also disrupting the traditional value chains and revenue models. Which segments are yielding the highest ROI? Does computing fundamentally change forever or are connected devices just a part of the PC hub? How does M2M fit into the world of smartphones and tablets? How are businesses and solution providers taking advantage of the growing connected universe? What’s most important for the consumer and what are their expectations on design, pricing, and connectivity? From connected cars to wireless pill bottles, our world is going to change forever. Meet the leaders who are shaping the growing connected devices ecosystem to get insights that will inform your strategy and decide your future revenue streams.

 

Chetan Sharma, President, Chetan Sharma Consulting (moderator)

Glenn Lurie, President - Emerging Devices, Resale  & Partnerships , AT&T Mobility

Danny Bowman, President – Connected Devices, Sprint


   
6:00 - 8:00 pm Adjourn, Reception, and Networking
 
Agenda subject to change

 
 
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