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We are putting together an exciting agenda with an
incredible line of speakers, thinkers, and doers. The meeting of the minds
will hopefully inspire you, help meet the "key" decision makers in the
mobile ecosystem, and learn a thing or two about the future direction of the
mobile industry.
Preliminary Mobile Future Forward Agenda.
| Sept 11th 2011 |
Speakers Dinner |
| 6:00 - 8:00 pm |
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| Sept 12th 2011 |
Registration Opens. Breakfast and Networking |
| 6:30am |
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| 8:15 am |
Introduction and Welcome
- Chetan Sharma, President, Chetan Sharma Consulting
Mobile Future Forward: Connected
Universe. Unlimited Opportunities.
The DNA of the mobile ecosystem is changing. What opportunities will emerge
during the course of this decade? Where are the new billion dollar
markets? We will explore these questions and more throughout the day
with the influential minds who are shaping the mobile industry.
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| 8:30 am |
The New Mobile
Keynote - Steve Mollenkopf,
EVP and Group President, Qualcomm
Recent studies estimate there will be 1 billion smartphones on the
global market by 2016. The proliferation of high- performance
internet-enabled devices, objects and machines, in conjunction with
next-generation LTE networks, clearly shows the mobile industry is
on the cusp of enabling a world where virtually all the devices in
your life are smart and connected. We are entering an era where
smartphones and tablets will truly be the primary means by which we
communicate with each other and control the devices around us.
Making these connections will open up new opportunities for both the
mobile ecosystem and the consumers that fuel it. Qualcomm Executive
Vice President and Group President Steve Mollenkopf will address how
mobile computing solutions are helping the industry realize a new
vision for the mobile user of tomorrow.
|
| 9:00 am |
Disruption
is in the Air
Disruption is the fundamental tenet of progress. Whether it is
the technologies, the business models, the players or the alliances,
disruptive forces are essential in making things better for the
consumer and the larger ecosystem. Is 4G a game change? What does
the wholesale business model do to the data economics? Is the
halving of the device lifecycle good or bad? Who manages the
customer and where does the value shift? Meet the two leaders who
are working to disrupt the mobile industry.
Brad Stone ,
Senior Writer, Bloomberg Businessweek
(moderator)
Martin Harriman, EVP, LightSquared
Martin Fichter, President, HTC America (Acting)
|
| 9:45 am |
Break |
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| 10:15 am |
Design, User Experience and Consumer
Behavior
Design is the key to success of all
applications and services. The palette of designers continues to
evolve with more sophisticated toolset. How are designers taking
advantage of the 4G networks, immense processing power, multimodal
interfaces, cloud, and pervasive connectivity? How do you design
experiences that users fall in love with at first sight? How will
designers use tablets, sensors, and HTML5? Some of the leading
designers and thinkers will brainstorm how the computing evolution
is impacting their thinking and how the user experience and consumer
behavior is going to change future products, applications,
and services.
John SanGiovanni, Cofounder and VP - Product
Design, Zumobi (moderator)
Mark Rolston, Chief Creative Officer, Frog
Design
Cliff Kushler, CTO and Cofounder, Swype
|
| 10:15 am |
Break |
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| 10:45 am |
Playing in the
N-Screen Media World
The number of connected devices per user is steadily increasing.
Some users have 10-20 connected screens in the household and the
number is only going to increase. How does product and service
design leverage this phenomenon? How do monetization strategies
change? What are user experience and pricing expectations? How does
the value shift between the players? How do developers take
advantage of n-screens? The panel will deal with the realities of
playing in the n-screen world and debate how to make the most of it.
Isaac Babbs,
EVP, Millennial Media
Jeremiah Zinn,
EVP – Digital Products, MTV Networks
Eric Anderson,
VP - Content and Product Solutions, Samsung
Frank Barbieri, SVP –
Emerging Platforms, YuMe (moderator)
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| 11:30 - 1:30 pm |
Lunch
Demonstrations – Visions
of the Future
Meet the entrepreneurs who are working on
technologies that are going to impact the mobile ecosystem and
consumers in profound ways. A fascinating dive into the world of
biometrics, display, advertising, retail, sports, and consumer
electronics.
Natan Linder - MIT Media Lab
For quite some
time, researchers and designers in the field of human computer
interaction has strived to better integrate information interfaces
into our physical environment. They envisioned a future where
computing and interface components would be integrated to the
physical environment, creating a seamless experience that uses all
our senses. This talk is
centered on the design and development of new prototypes for
interactive augmented reality interfaces that blur the boundaries of
the digital and the physical worlds. It is focused on the LuminAR
system - a compact and kinetic projected augmented reality interface
embodied in familiar everyday objects, namely a light bulb and a
task light. It allows users to dynamically augment physical surfaces
and objects with superimposed digital information using gestural and
multi-touch interfaces.
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| 1:30 pm |
Evolution and Monetization of the Mobile Network
Traditionally, there has been a direct correlation between the
mobile network usage and revenue/profits. However, the significant
mobile data consumption, lack of adequate spectrum, ecosystem
disruption by the Internet players, and the changing of the consumer
expectations have provided the opportunity for operators to rethink
how they look at their network from a technology perspective but
more importantly from a monetization angle. How is 4G going to bring
new opportunities to the wider ecosystem especially the developers?
Specifically, what technologies will open new monetization streams? What network
assets can create long-term sustainable revenues and value? Does the
role of the operator morph over time? How does the landscape
different in different regions of the world? Do operator CTO and CMO
look at the network differently? This expert panel will delve into
the “future of network evolution and monetization.”
Ken Denman, CEO,
Openwave (moderator)
Kris Rinne, SVP -
Network and Architecture, AT&T Mobility
Bobby Morrison,
President - PNW, Verizon Wireless
Stephen Bye, CTO, Sprint Nextel
Steve Pazol, CEO, nPhase
Ed Skolarus, VP, Fox Networks Group
Mobile Ecosystem through the
eyes of startup CEOs
Entrepreneurs are the lifeblood of the mobile ecosystem. While the
multi-billion dollar mergers capture all the headlines, the
innovation streak is kept alive by the new ideas that challenge the
status quo or expand our understanding of what’s possible. This
panel takes a look at the state of the mobile ecosystem through the
eyes of five brilliant startup CEOs who are managing their speedboat
through the turbulent waters. What are the unmet needs, new
opportunities, and significant challenges? What can the ecosystem do
to bring their innovations to the market more quickly or help remove
the barriers to adoption and expansion? Which players in the
ecosystem have helped entrepreneurs the most? Come see the mobile
ecosystem through the eyes of the startup CEOs.
Sailesh Chutani, CEO,
Mobisante
Raven Zachary, CEO,
Small Society
Jared Hansen, CEO,
Breezy
Rob Baxter, CEO,
Validity
Ujjal Kohli, CEO,
Rhythm New Media
Mark Zawacki,
Managing Partner, Milestone Group (moderator)
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| 2:30 pm |
Mobile Commerce & Payments
Mobile is fundamentally reshaping how consumers spend. Mobile not
only influences purchase behavior but also all moments of truth.
Mobile is thus helping close the nirvana gap for brands and
advertisers who seek to connect advertising to actual transactions.
All ecommerce will eventually be mobile. How are the various players
preparing for the new world of mobile commerce and payments? NFC has
been around for some time but will it really help in moving the
money around? Will the killer NFC application be commerce, payments,
advertising, loyalty programs, or something else? How do the mobile
technologies influence the instore experience? The panel will chaff
through the hype and noise in the segment to discuss where the value
is, who benefits, who wins, and how long before mobile becomes
central to the multi-trillion dollar global spend?
David Messenger, EVP
and Head of Online/Mobile, American Express Company
Gibu Thomas, SVP –
Mobile/Online, WalMart
Dale Nitschke,
former President, Target
Peter Ewens,
Chief Strategy Officer, T-Mobile US
Jay Emmet,
GM,
OpenMarket, SVP, Amdocs
Osama Bedier, VP - Payments, Google
Bob Egan, Managing Partner, MGI Research
(moderator)
Mobile Big Data and Cloud: The Next Frontier for Innovation, Competition,
and Opportunities
Data is everywhere. Mobile Cloud is Booming.
Data is driving Knowledge. Having the best knowledge about the user
to help drive transaction is simply the most valuable currency of
commerce. With so much data being generated, how do we efficiently
sift through it and make sense to enable engagement and commerce in
a fraction of a millisecond? What is data teaching us about the
consumer behavior, future product design, and the competitive
landscape? What are the implications for consumer privacy and
data security? What new opportunities emerge due to mobile big data?
Who will own the user context and how will the knowledge translate
into transactions? How do the app developers leverage big data? Our
expert panel of engineers and executives will delve into what will
be a key trend for this decade.
Braxton Woodham,
Head of Engineering, AVOS
Joe Megibow, VP and
GM – Mobile and Analytics, Expedia
Hank Skorny, Chief
Strategy Officer, Real Networks
Abhi Ingle, VP - Advanced Mobility
Solutions, AT&T
Ramneek Bhasin, GM and VP - Mobile,
TheFind
Michael Wolf,
VP - Research - GigaOM (moderator)
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| 3:30 pm |
Break |
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| 4:00 pm |
At the
Intersection of Social, Location, Gaming, and
Monetization
The worlds of social, location, gaming, and commerce are colliding to
create enormous opportunities that impact devices, software,
applications, services, cloud, interface design, advertising,
monetization, and consumer
expectations. How are entrepreneurs taking advantage of the social
and interest graphs, open APIs, fast networks and processors, and
different input modalities? Meet the innovators who are creating
tremendous value and are at the epicenter of this evolving trend.
Will Hsu, Chief
Product Officer, AT&T Interactive
Bob Borchers, Partner,
Opus Capital (moderator)
Rob Glaser, Chairman, Real Networks
Wibe Wagemans, SVP, Brand Advertising and
Analytics, Rovio (Angry Birds)
Jana Messerschmidt, Sr. Director, Twitter
Bryan Mistele, President and CEO, Inrix
Designing the
Mobile Infrastructure for the Next Decade
Mobile Data demand is doubling every year. For many operators more
than 75% of their sales is smartphones. The connected devices
segment is growing at a 55% Y/Y rate. With seaming insatiable
demand, what are infrastructure leaders doing to help out the
operators over the next 10 years. What technologies and products are
on the horizon to solve some fundamental data network issues? How
far do heterogeneous networks, self-organizing networks, offloading,
and all-IP infrastructure elements take us? Sprint’s CTO will put
the industry problems (and opportunities) in front of the vendors to
figure out how we are going to cope with the mobile data tsunami.
Stephen Bye, CTO, Sprint
(moderator)
Ken Wirth, President –
End-to-End Network Solutions, Alcatel-Lucent
Biju Nair, Chief Strategy
Officer,
Synchronoss Technologies
Manoj Leelanivas, EVP and
GM Business Group, Juniper Networks
Mikael Back, VP – Product
and Portfolio Management, Ericsson
Houck Reed, VP - Product Management and
Operations, Tekelec
|
| 5:00 pm |
Connected Universe. Unlimited Opportunities.
The connected devices segment is the fastest growing category of the
market and is also the most profitable due to higher margins.
Connected devices are impacting a rethink in virtually all key
verticals – healthcare, housing, travel, entertainment,
communication, energy, and others. It is also disrupting the
traditional value chains and revenue models. Which segments are
yielding the highest ROI? Does computing fundamentally change
forever or are connected devices just a part of the PC hub? How does
M2M fit into the world of smartphones and tablets? How are
businesses and solution providers taking advantage of the growing
connected universe? What’s most important for the consumer and what
are their expectations on design, pricing, and connectivity? From
connected cars to wireless pill bottles, our world is going to
change forever. Meet the leaders who are shaping the growing
connected devices ecosystem to get insights that will inform your
strategy and decide your future revenue streams.
Chetan Sharma, President, Chetan Sharma
Consulting (moderator)
Glenn Lurie,
President - Emerging Devices, Resale & Partnerships , AT&T
Mobility
Danny Bowman,
President – Connected Devices, Sprint
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| 6:00 - 8:00 pm |
Adjourn, Reception, and Networking |
Agenda subject to change
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